About Us

Physician: Gregory Reid Lancaster, DO

As a direct primary care provider, we focus on you and your health without the influence of unnecessary third party restrictions. We see far fewer patients than a traditional insurance-based practice so we can provide you the best care possible.

Our patient benefits include full access to care without barriers. You’ll have more time with your doctor, unprecedented access, no co-pays, and no limit on visits. This includes physicals, pediatric care, wellness education, chronic disease management, simple procedures, osteopathic manipulations and more. Check out our full description of benefits here.

Meet the Doctor

Gregory "Reid" Lancaster, D.O.

Family Medicine Physician

Meet Gregory "Reid" Lancaster, DO

I am a dad to 3 wild and beautiful girls, husband to Megan, and an apprentice of Jesus. I'm a guy who loves music, good food, a great book or movie, sports, exploring new outdoor wonders, hanging out with great people, and a good laugh.

I am also a board certified family medicine physician.

Why leave a great career as a PA in family medicine to start all over and become a physician?

I practiced for years as a physician assistant in the insurance based world and experienced day in and day out the struggles that patients experience in that system. Frustrating phone trees, waiting weeks for appointments, hours in the waiting rooms, and rushed visits. Not to mention that everything is a "hidden" cost. The worst.

It was difficult to take pride in what I was doing when the patient experience was so poor. During that time I would help my family and friends get medical services through the back door because the front door was so frustrating. Plus, there is something most people who do not work in health care do not realize. The poor care is often not because of bad doctors, nurses, or staff. On the contrary, they can be incredible! I loved the teams I worked with as a PA. I had great bosses, incredible coworkers, and worked with the best people. It's just that we were all stuck in a broken system. The system built by gargantuan insurance companies and government programs drives the impersonal and unaffordable health "care" you and I experience.

Then one day while eating dinner at my in-law's it all changed. A physician on the news was talking about a new medical model called "Direct Primary Care". Everything he said addressed each frustration I had been experiencing and the solutions he offered blew my mind. My entire paradigm on what was possible changed. Long story short, I uprooted everything. Started all over, gave up an amazing career, moved across the country for medical school, went through the trenches of residency, sacrificed more time and money than I care to think about, and gained the training I needed to open a practice right here in the Coachella Valley that I could believe in. I want the members of Ethos Modern Medicine to get the experience through the front door like my family members used to have to get through the back door.

I believe in our mission at Ethos Modern Medicine and I look forward to working side by side with you to help you achieve your best health so you can live your best life.

Academia (for those who care):

St. Stephens University- Bachelor's in Christian Studies

Western University of Health Sciences, Pomona, CA- Masters in physician assistant studies

Lake Erie College of Osteopathic Medicine, Erie, PA- Doctor of Osteopathic Medicine

Family medicine residency at Eisenhower Health, Rancho Mirage, CA

Award for Academic and Clinical Excellence- Eisenhower Health Family Medicine

Community Service Award- Eisenhower Health Family Medicine

Class rank in medical school: 1

Hirzel Academic Medical School Acknowledgement

Recognized nationally for outstanding academic achievements in multiple medical avenues

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